Our work is 360 degrees; we plan and implement B2B and B2C creative actions.
With a focus on the end consumer, we organize cooperative campaigns, brand activation, co-branding, actions out of home and in areas with large flow, create maps for identifying how our customers or brand are perceived and how they are positioned in the South American market. We offer the best options for achieving each costumer’s goals.
In the tourism industry, our work is also very widespread.
We identify opportunities for cooperative campaigns, publicity campaigns, educational programs for the tourism trade, selection of major tourist events, sales mapping and positioning our costumers in the tourist trade. Moreover, we have teams specialized in luxury, leisure and MICE for effective propagation of each client.
Organizing FAM trips, identifying opportunities for co-branding, skills-building, training and sales calls is part of our ongoing strategy for promoting each client.
Actions are offered to our customers based on a briefing and are suggested in the annual Marketing Plan and implemented by the accounts team.
Public relations are a vital pillar in promoting a tourist destination and in developing a hotel brand or any product connected to the tourist trade.
The integration of actions is the aim of an effective communication strategy, and it is for this reason that our work with costumers is 360 degrees; we plan and implement all actions suggested by our experts.
We offer brand alignment opportunities, organize press trips, actions with bloggers, celebrities and opinion leaders, crisis management, media, missions, in addition to the daily work of press relations and monitoring results.
The strategy is tailored to the interests and goals of each customer.
What we offer:
Organizing press trips and follow-up.
Organizing and accompanying celebrity trips.
Permanent contact with members of the media to publicize and promote customers.
Development and distribution of institutional information kits.
Development and distribution of releases to selected media.
Making content available to members of the press interested in publishing articles about our customers.
Coordinating interviews between customer representatives and selected members of the press.
(Positioning, Content, Monitoring, Conversation, Campaigns)
Diagnosis of the presence, development, implementation and monitoring of the social media strategy. Development and monitoring of social network campaigns. Diagnóstico de presença, desenvolvimento, implantação e acompanhamento de estratégia de presença na mídia social. Desenvolvimento e monitoramento de campanhas em redes sociais.
Organizing press conferences.
Clipping production with the presence of customers in the target media and calculating the corresponding average value.
Developing, deploying and operating strategies and action plans in the case of crisis.
Relevant content in the local language is essential. The internet is one of the major influencers in deciding on a trip; therefore, offering good content in text, photos and video formats is an essential practice in the decision making process of final consumers.
Es esencial el contenido relevante y en el idioma local. Internet es uno de los mayores influyentes para decidir sobre un viaje, por lo tanto, ofrecer buen contenido en texto, foto y video es una práctica fundamental en el proceso decisivo del consumidor final.
We believe in the results of integrated actions between marketing, public relations and digital marketing and it was with this in mind that we created our digital marketing department. Our work with costumers is 360 degrees; we plan and implement all actions suggested by our experts.
Digital marketing programs are essential for enhancing presence in the country's native language via search engines, and social media with the aim of reaching and maintaining a constant and effective audience.
Likewise, advertising on the Internet is fundamental to creating interest, impacting the audience, increasing branding and supporting Public Relations efforts.
We offer digital planning solutions, production and content creation, promotion via media (Google Ads, Display, Facebook Ads), monitoring of posts and mentions, CRM, BI reports (feedback campaigns, health brand, insights and fast diagnostics of how your brand is part of the online universe in South America.
SOUTH AMERICA AND THE INTERNET
According to ComScore, Internet users in Latin America are the fastest growing in the world. Network access grew 21% between January and August 2013 and is close to reaching 200 million people, whose average monthly time spent online is 24.2 hours. Brazil leads the ranking with 41% of traffic, followed by Mexico with 15%, Argentina with 11%, Colombia with 7% and Chile with 4%.
About 94% of internet users in the region regularly connect on social platforms such as Facebook, YouTube and Twitter, spending 9.4 hours a month, four hours more than Americans. Facebook alone has more than 180 million Latin Americans; Brazilians interact most on this site, spending an average of 13.3 hours per month, followed by Argentina with 9.4 hours, 7.9 hours with Peru and Chile with 7.3 hours.
Brazil has 80 million Facebook users and is second only to the US in number of users. Moreover, it is the world's second largest consumer of Twitter, with 41.2 million users, and has the largest market for YouTube outside the US.
E-commerce sites are also growing exponentially in Latin America because the population is more confident about online shopping. This market grew 60.5% between 2011 to 2013.
It is estimated that less than 10% of South America's population speak English, the most widely spoken language in the world! Of these 10%, only 20% speak it fluently, 43% know the basics and the other 37% communicate with difficulty.
In South America, 72.4% use social networks regularly, that is, seven out of 10 people are users of this technology.