ANGUILLA TOURIST BOARD

Representative for South America since 2013

Anguilla is a very sophisticated British island placed in northwest of Caribbean. The island provides 33 paradisiacal beaches – Shoal Bay is among the best in the world –, luxurious accommodation, haute cuisine, stunning bays, palm trees surrounded by the blue turquoise ocean and a lot of tranquility and privacy. This charming setting is, of course, what attracts most travelers, and provides perfect day for sunbathing, swimming, and diving in the stunning coral reefs. For those who prefer to see the beauty of the sea from above, there are several options of boats with glass bottom and must see stunning walks through the nearby islands of St. Maarten, St. Martin and St. Barthelemy. Bastion of reggae, Anguilla receives annually in March the MoonSplash festival of Bankie Banx.

Visit: www.ivisitanguilla.com

Where are you going?

Scenario
To place Anguilla as an aspirational destination for Brazilians who are looking for luxury, comfort and an unique experience that goes beyond sun and beach.

Action
The production team of the TV program "Vai pra Onde?", which is presented by Bruno de Luca and transmitted by the cable TV channel "Multishow", and the team had the support of the public relations team of Interamerican Network. The mediation work with the client to define the support during the TV recordings resulted in an excellent promotion of the destination on the show.

Results
The episode showed Anguilla as an exclusive destination and the presenter has captured the essence of this paradise island.




The Best Of The Caribbean

Scenario
With the launch of the Panama / St. Marteen / Panama route, the Saint Martin, Anguilla and St. Maarten islands needed to sustain, maintain and strengthen the flights of Copa Airlines. The three islands made a partnership and, with the coordination of Interamerican Network and in a partnership with Copa Airlines, and an agenda of integrated and cooperative actions was created throughout Latin America. The integrated program was name as "The Best Of The Caribbean".

Action
With the advertising campaign aimed at the end consumer and promoted in Argentina, Brazil, Chile, Colombia, Uruguay, Paraguay and Panama, the Islands were able to position themselves as the best Caribbean experience. Such action is conducted since 2013, the year in which the Interamerican Network was awarded during the "Copa Vacations Convention" by "Best Cooperative Destination Program". In addition to the advertising campaign, we also organized events throughout Latin America to promote the attractions and experiences in each island. Always aiming to innovate and tp be present where the traveler is, in 2014 the Interamerican Network took the "The Best of the Caribbean" campaign to the internet by creating a website in Portuguese and Spanish with all relevant information about the three destinations: Anguilla, St. Maarten and St. Martin. Based on an intense campaign of media display and SEM (Search Engine Marketing), we impacted the traveler interested in the website with the beautiful Caribbean landscapes. To promote the 'call to action' and stimulate the purchase, we have included a page in which the contacts of all Copa Vacations operators are available to sell travel packages for the destinations.

Results
Support of the Panama / St. Maarten / Panama route, great increase of the islands brand recognition throughout Latin America, a closer relationship with Copa Airlines and the main operators in the region, and growth in the volume of tourists from the region to St. Maarten, Anguilla and St. Martin.

The Brazilian Tourist is also desired by less visited and more sophisticated destinations

Scenario
To promote Anguilla as an island yet to be discovered, and as the best option of Caribbean experience for Brazilians who are looking for an unique experience.

Action
Our good relationship with the press resulted in a great exposure opportunity in the newspaper Folha de S. Paulo. The agenda on destinations yet little explored with representation in Brazil was perfect to highlight Anguilla.

Results
The island is among the destinations that prioritize attracting Brazilian tourists, as the article reports, which provided a very positive feedback, since travel agents and even journalists from other media companies contacted looking for more information and opportunities.