DUBAI

Representative for South America since 2013

Dubai is unlike any middle-eastern destination. From the timeless tranquility of the desert to the lively bustle of the souk, Dubai offers a variety of attractions for visitors. The emirate embraces a wide variety of scenarios in a very small area. In a single day, you can experience everything from mountains and awe-inspiring sand dunes to sandy beaches and lush green parks, simple villages to residential neighborhoods of luxury and old houses with wind towers to ultra-modern shopping centers.

Visit: www.dubaitourism.ae

2015 Dubai Shopping Festival

Scenario
To promote the attractions and Dubai lifestyle, in addition to maximize the reach of the "Dubai Shopping Festival" annual festival.

Action
High-impact action that resulted in an award for the Interamerican Network as best RP campaign in Latin America by SABRE Awards in the Travel and Leisure category. Camila Coutinho and Victoria Ceridono traveled as guest of DTCM to know the Dubai Shopping Festival and promote their lifestyle. The bloggers recorded the reality show "Cami and Vic take Dubai", which showed their day to day in the city in a relaxed way, promoting several attractions and activities that Dubai offers to tourists. The action was also highlighted on websites, magazines and social media. In addition to the recording of the reality show #CamiEVicTakeDubai, the project involved a photo session on the main points of the city that was made to the WePick website, which belongs to the blogger Lelê Saddi, and four exclusive pages in the IstoÉ Gente magazine.

Results
The modern and creative way used to implement the activities related to Dubai as a destination increased not only the interest on the destination, but, above all, it has created a perception that the city is fun and offers a complete shopping experience and diversified sightseeing. The results were obtained in the short term and, according to the result of the actions, we were able to evaluate the idealized campaigns. The following are some comments posted on social networks: "Wow, I didn't know that there is so many things to do in Dubai"; "That's not as expensive as it seems".

Videos on YouTube

Stories: 4 episodes in the "online reality fashion show" were recorded in Dubai with an average of 70,000 views. Camila Coutinho has approximately 200,000 followers on YouTube, in which account the videos were posted, and Victoria Ceridono has more than 110,000 followers on YouTube.
Episode 1
Episode 2
Episode 3
Episode 4

Post on both blogs
Stories: 12 posts on both blogs
Page views: 7 million
Link

Reach on social media
Posts on Instagram: Camila Coutinho has 1.3 million followers. Vic Ceridono has more than 400,000 followers. The bloggers have posted 95 posts in their profiles on Instagram and each post has resulted in thousands of "likes" and "comments".

Results in the press – IstoÉ Gente Magazine





Eliana of SBT TV Channel visits Dubai

Scenario
Dubai is already known destination due to its glamour. We needed to position Dubai also as an accessible destination to all, showing its diversity and attractions.
Action
Eliana traveled to Dubai as a guest of Dubai Tourism and of the Emirates Airline, for the production of a footage for the 'Programa da Eliana' show, which in two episodes showed the presenter in a tour by the main attractions of the city providing information and unraveling curiosities.

Results
The "Eliana in Dubai" special was transmitted in two episodes, with about 30 minutes each, and it as the audience-share leader on some peak times. The travel of Eliana to Dubai was also on the cover of Caras magazine, with an interview of the presenter and travel reports, as well as pictures and descriptions of the city.

First Episode
Seconde Episode