NEVADA

Representative for Brazil since 2012

Looking for something special for your holidays? Try to pay attention on the west side of the US map. You can find Nevada, a spectacular and charming state. Nature meets adventure, especially in the Territory of Reno-Tahoe, the northwest side, which gives visitors a new view of life, with scenes like the bright Reno Riverwalk during the fall, in Reno. The nightlife in South Lake Tahoe can be very exciting, with casinos and other attractions. For those who like to feel the adrenaline, every second of the 13 cities of Nevada is unpredictable and a must-see. In summer, with warm temperatures, the options are enjoying activities such as golf, hiking, biking and water sports. However, the winter reserves many experiences with skiing, snowboarding and snowmobiles. In addition to the adventure, discover great wineries and restaurants to visit with family, museums or take advantage of the good prices of the stores.

Visit: www.travelnevada.com

Winter in Nevada

Scenario
To promote the State of Nevada and to show that the region goes far beyond Las Vegas, which is the main destination and the flagship of the State.

Action
The "Viajar pelo Mundo" magazine participated in a press trip held by Travel Nevada in partnership with American Airlines in the early 2014 that was conducted to present the winter season in the region of Lake Tahoe and Reno.

Results
The action resulted in an eight page article in the printed version of the magazine, and an online article dedicated to Reno.

Discover the United States, Discover the Lake Tahoe!

Scenario
To promote the attractions of the State of Nevada and to place it as an attractive destination for skiers and nature lovers.

Action
The State of Nevada held a press trip in partnership with the Brand USA, a tourism promotion agency of the United States, in November 2014. Featured destinations were Las Vegas, Lake Tahoe and California.

Results
Article published by the Correio Braziliense newspaper in February 2015. The newspaper dedicated a page to Lake Tahoe and another to Las Vegas, showing the weather and style diversity of the State of Nevada.