ST. MAARTEN

Representante para América do Sul

The island of St. Maarten – Dutch side of the island – is located in the Caribbean and is the smallest island in the world shared by two countries – the Netherlands and France -, a fact that provides a European atmosphere with Caribbean flair. As the “gastronomic capital of the Caribbean,” St. Maarten offers an eclectic variety of cuisines in more than 365 restaurants, one for each day of the year, to satisfy every taste and budget. The island offers a diverse range of sports activities, as well as 37 pristine beaches, renowned hotels, spas, casino and trendy nightlife. St. Maarten can be visited as well as St. Martin – French side of the island – the neighboring islands: St. Barthelemy, Anguilla and Saba. Remember that St. Maarten is a duty free island, that is, tax-free and an excellent choice for shopping.

Visit: www.vacationstmaarten.com.

St. Maarten intensifies its actions in South America

Scenario
St. Maarten invests in Brazil and South America market for approximately 20 years. Since then, the island has never failed to focus efforts and resources in this region. With the beginning of the operations of the Copa Airlines flight, the activities of St. Maarten were intensified in South America.

Action
General coordination of the promotion and marketing actions for the launch and maintenance of the PTY/SXM/PTY route in the main cities of Latin America. Creation, coordination and execution of advertising campaigns for Copa Vacations in Argentina, Brazil, Chile, Colombia, Paraguay, Uruguay and Panama.

Results
Large increase in South American operators to offer packages to St. Maarten. Due to its initiatives in the promotion of St. Maarten, Interamerican Network was awarded by Copa Airlines as the best marketing campaign of destinations in Latin America.

The Best Of The Caribbean

Scenario
With the launch of the Panama / St. Marteen / Panama route, the Saint Martin, Anguilla and St. Maarten islands needed to sustain, maintain and strengthen the flights of Copa Airlines. The three islands made a partnership and, with the coordination of Interamerican Network and in a partnership with Copa Airlines, and an agenda of integrated and cooperative actions was created throughout Latin America. The integrated program was name as "The Best Of The Caribbean".

Action
With the advertising campaign aimed at the end consumer and promoted in Argentina, Brazil, Chile, Colombia, Uruguay, Paraguay and Panama, the Islands were able to position themselves as the best Caribbean experience. Such action is conducted since 2013, the year in which the Interamerican Network was awarded during the "Copa Vacations Convention" by "Best Cooperative Destination Program". In addition to the advertising campaign, we also organized events throughout Latin America to promote the attractions and experiences in each island. Always aiming to innovate and tp be present where the traveler is, in 2014 the Interamerican Network took the "The Best of the Caribbean" campaign to the internet by creating a website in Portuguese and Spanish with all relevant information about the three destinations: Anguilla, St. Maarten and St. Martin. Based on an intense campaign of media display and SEM (Search Engine Marketing), we impacted the traveler interested in the website with the beautiful Caribbean landscapes. To promote the 'call to action' and stimulate the purchase, we have included a page in which the contacts of all Copa Vacations operators are available to sell travel packages for the destinations.

Results
Support of the Panama / St. Maarten / Panama route, great increase of the islands brand recognition throughout Latin America, a closer relationship with Copa Airlines and the main operators in the region, and growth in the volume of tourists from the region to St. Maarten, Anguilla and St. Martin.