TEXAS

Representative for Brazil since 2007

Texas is all the best and even more! The State surprises its visitors with its cultural and geographical diversity. There’s more to do in Texas than you can imagine, making every day a new adventure, like camping and hiking in Big Bend National Park and discover new adventures to explore along the Rio Grande. Kayaking, cycling and trekking in one of the many state parks are some of the great experiences. In Texas, art is a diverse mix that offers a rich aesthetic appeal from Picasso and Matisse to Manet or Pollock. The state of Texas offers a wide variety of shopping opportunities, from the search for ancient treasures in the splendid Hill Country to the super sophisticated stores in Houston, Austin, Dallas and San Antonio. In order to get great deals, the state offers outlets in San Marcos or Round Rock, with partial reimbursements of expenses with taxes on purchases. Texas is blessed with over 1,000 km of uninterrupted coastline along the Gulf of Mexico, which provides opportunities for swimming, surfing, fishing, and bird watching. Do not just go to the Lone Star State: Plan your trip before you travel, drive, explore, and discover the true spirit of Texas!

Visit: www.traveltex.com

Discover the Texas

Scenario
Show the beauties of one of the largest US States and place Texas as a multicultural destination that offers an incredible diversity of experiences and attractions.

Action
Through our relationship with the press, we took the 'O Globo' newspaper to the State of Texas.

Results
The NASA Space Center Houston was the subject of an article for the newspaper and an online article. Three other online articles were published highlighting Austin and San Antonio.

Shopping in Houston, Music in Austin and History in San Antonio

Scenario
To show the diversity and the experiences that the State of Texas offers.

Action
We took the Viajar pelo Mundo magazine to a press trip, where the journalists could visit Houston, San Antonio and Austin.

Results
The magazine published a 10-page article about the destination, highlighting the options for gastronomy, culture and shopping in the State.