Alaska Airlines

GSA for Brazil since 2003

Alaska Airlines is settled in Seattle – USA. It is the 5th biggest airline company in the United States, transporting more than 32 million passengers per year to more than 110 cities in five countries (USA, Canada, Costa Rica, Cuba and Mexico), with more than 1200 daily departures. It has a fleet with 285 airplanes, being 155 from the BOING 737-400-700-800-900 family, 63 AIRBUS 319/320, 52 of them from the Bombardier family and 15 EMB175.

Visit: www.alaskaair.com

Scenario
Alaska Airlines needed to increase their revenues and market share in the Brazilian market and, for this reason, they appointed Interamerican Network as their GSA in the country.

Action
Regular engagement with the main players in the tourist trade.

Results
When we started the representation as Alaska Airlines' G.S.A in Brazil, in 2003, the flight revenue was less than USD 300,000 per year.
Since then, we operated in all segments of tourist trade promoting and fostering the services provided by Alaska Airlines, and mainly supporting travel agents and operators with seat blocks and rules regarding baggage, as well as group bookings.
Currently, Alaska Airlines' flight revenue is more than USD 1,100,000, which represents a growth of more than 370%.