Emirates Airline

Public Relations Agency in Brazil since 2007

Emirates Airline, connector of people and places, is an airline based in Dubai, United Arab Emirates. Founded in 1985, the company grew rapidly and gained worldwide reputation thanks to the impeccable flight service with commissioners from more than 130 nationalities; and the award-winning ice inflight entertainment system that has more than 2,000 channels. Emirates has set a new standard of luxury in world aviation to launch private suites in First Class and innovate with the launch of the board lounge for business and first class passengers in the A380 superjumbo. Voted the best airline in the world in 2013 in a popular election conducted by Skytrax, Emirates has one of the youngest fleets in the world and flies to 142 destinations in 80 countries, the largest operator in the world of Boeing 777s and Airbus A380s aircrafts.

Visite: www.emirates.com

King Pelé and Emirates Airline

Scenario
To enhance the partnership between FIFA and Emirates Airlines during the 2014 FIFA World Cup Brazil and take advantage of the relationship between the airline and Pelé.

Action
An exclusive action, with social approach, was promoted along the 2014 FIFA World Cup Brazil. "Esfuco" is a football school that was founded 25 years ago to assist children in the communities of the surroundings of the Arena Corinthians, where the World Cup games were held in São Paulo. In July 2014, the social project was invited by the Interamerican to meet the former player Pelé.

Results
The action included a huge promotion on Emirates social media channels (Facebook / Instagram), footages and articles about the meeting of the participants of Esfuco with Pelé. The initiative reached an audience of at least 600,000 readers in printing press and 991,612 million of page views in online media.

Emirates Contest and Crescer Magazine

Scenario
To promote the products and services provided by Emirates Airlines for children.

Action
In 2013 and 2014 Emirates held cultural contests in a partnership with the Crescer magazine. In the first edition, the objective was to choose the name for the new little monster of the airline and the prize was a trip for two to Dubai. In the following year the prize offered was a boarding child kit and the participants should complete the sentence: "The best of traveling with the family is...".

Results
In the first edition, in just two weeks over 1725 suggestions were received. In just one day, the Facebook page had more than 100 likes and 18 shares. On the other hand, in the second edition, the printed press recorded more than 200,000 readers in the printed version, and the website recorded 4,124,000 page views and 1,243,000 unique visitors only for this campaign.