Loews Hotels & Resorts

Representative for Brazil since 2009

Loews Hotels Group is an owner and / or operator of hotels and resorts in the United States and Canada. With properties located in large cities and touristic destinations in North America, from coast to coast, Loews portfolio features unique properties that go beyond Four Diamond standards to delight guests with extreme comfort and a unique travel experience.

Visit: www.loewshotels.com

Where are you going?

Scenario
To promote the Loews Hotels and Resorts to the Brazilian public

Action
The tenth season of the 'Vai pra onde?' TV show, which is presented by Bruno de Luca and transmitted on the cable TV channel Multishow, had an episode that was recorded in San Diego. The team was supported by Loews Hotels & Resorts, which owns Loews Coronado Bay in the city.

Results
Great exposure of the property and the Loews brand to the target audience. The hotel was indicated by the presenter as "one of the best hotels of the United States".

Loews Love Pets

Scenario
To promote the services and amenities of the Loews Hotels and Resorts network.

Action
Motivated by one of the press release about the luxurious services offered in the Loews Hotels & Resorts hotels, the journalist Elaine Guerini traveled to New York and was supported by the hotel chain to know the Loews Regency. The action resulted in a report about the special programs and amenities offered to the guests. The material was published in the Valor Econômico newspaper.

Results
In the report, some programs such as 'Loews Love Pets', which provides a VIP treatment for pets, were highlighted.