With a degree in Business Management and a specialization degree in Marketing & Digital Propaganda in ESAC, in Spain, Jorge developed digital marketing campaigns for trip and tourism companies settled in different markets, such as Germany, United Stated, Canada, Brazil, and the United Kingdom.
In 2011, Jorge also worked for the Ministry of Tourism in Ecuador, where he has been responsible for the first campaign of promotion for the country’s brand. Since 2005, Jorge directs Posicionarte, a digital public relations agency for tourism based on Quito. His knowledge and his abilities enable a wide and strategic vision for the relationship with the industry, which enabled Jorge to have a vast network of contacts in and out of the country and great capacity of negotiation. Jorge represents “our eyes, ears and arms” in Ecuador.