Representative for South and Central America since 2008
Las Vegas is known as the entertainment capital of the world, with a variety of great productions, original Broadway shows and Cirque du Soleil shows, not to mention the resident artists such as Aerosmith and Lady Gaga and the lively nightlife with DJs like Armin van Buuren and Steve Aoki. All of this involved in a vibrant atmosphere, with hotels that themselves are already an attraction: majestic and bright, bring much more than just lodging. The city is also known as a gastronomic destination, with restaurants awarded with Michelin Guide, AAA Diamond and Forbes certifications. Another great attraction of the place are the several shopping centers and outlets located on and around the Strip.
The client wanted us to prepare a digital activation to highlight the recent Las Vegas exotic mixology scene. And for that, everything had to be done under the atmosphere of the old 'speakeasy' - hidden bars that existed in the United States at the time when the dry law was in force.
We planned the event in a hidden bar in São Paulo, Alberta # 3, a small pub decorated to be totally Instagrammable. It was a three days party, with drink recipes created exclusively for the event. Tickets were distributed online, via Facebook, with a password that allowed only the followers of the page to attend. We also offered a mixology class for journalists and bloggers, with mixologists coming directly from the hottest bars in Las Vegas.
+ 14 thousand engagements in FB's post
Large participation of influencers and the media at Las Vegas Secret Experience