We are responsible for increasing the number of tourists, for the brand awareness and for integrating marketing, PR, events and digital media to clients who want to expand their operations in Latin America.
Focused on the final consumer and offering support to the travel trade, we do brand activation, organize cooperative marketing campaigns, evaluate cross marketing and co-branding opportunities and carry out a complete study to identify how our clients’ brands are positioned in Latin America. Our expertise also includes education and training for the travel trade.
Public relations are a vital pillar in the promotion of any product linked to the travel environment and the integration of actions is an effective communication strategy. That is the reason why our work is 360 °, planning and implementing the suggested actions. The strategy to be adopted is tailor-made for each client.
In addition to daily press relations work through media calls and pitching, distribution of press kits and press releases, creation of content, mediation of interviews and press conferences, we also offer opportunities for brand alignment, we organize press trips and media missions, we create actions with influencers and we do crisis management.
Since we had to manage so many actions to such a diverse audience across Latin America, we decided to create an events agency as part of Interamerican. We organize from concept to execution, to logistics and accommodation of stakeholders. We apply the live marketing concept, giving emotion to those who participate in our activations, trade shows, conventions, meetings, press conferences and events in general.
With the local eye of our professionals spread across Latin America, we have managed to create, idealize and organize major events across the continent, from corporate events to more informal and relaxed programs. We are “executive producers” and the ideal partner to our clients. Together and in all situations and challenges, our goal is to surpass expectations in every project delivered.
The reliable and quality content found on the internet is one of the biggest influencers when deciding to travel. For this reason, digital content, in the local language is essential. Less than 10% of the population of Latin America speaks English, however they are heavy users of social networks. One cannot think of growing brand awareness in the region without using online tools. Understanding the digital profile of “Latinos” is essential for brands that want to attract this market.
Both social media content and online advertising are critical to generate interest, increase branding and support Public Relations efforts. We offer all that, from planning, to content creation, media (Google Ads and Facebook Ads), monitoring and reporting solutions.
We like to go beyond the traditional story pitch, the media relations services, the travel trade development or even the basic social media management. We always prefer to work with integrated actions and campaigns that involve public relations, marketing and digital. This way we are more innovative and offer a greater result to our clients. The selected cases were extremely successful and demonstrate our expertise.
Information reaches the public domain much faster and via a much larger number of channels, added to this we still have the recent phenomenon of fake news.
More than ever, responses given with agility, transparency, empathy, in multiple channels and to all audiences are essential to minimize the impacts on companies.
Interamerican, in addition to bring together experienced professionals, has several clients served in crisis situations, when communication must be a first-time ally.