Latin America Weekly Trends

Welcome to Latin America Weekly Trends, a regional report that brings information, trends, behavior and the impact of COVID-19 in Latin America.

We are a public relations agency dedicated to brand awareness and product positioning that connect people and places.

We are a public relations agency dedicated to brand awareness and product positioning that connect people and places.

We are a public relations agency dedicated to brand awareness and product positioning that connect people and places.

We are a public relations agency dedicated to brand awareness and product positioning that connect people and places.

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In the globalized era, we know the importance of having updated and relevant information. Access Latin America Weekly Trends and learn first-hand everything that happens in the tourism sector in Latin America.

  • Latin America Weekly Trends
    • Week 1

      • Mexico leads the tourism recovery in Latin America, as well as the speed of recovery for Expedia Group in the world.

      • Argentina published a summary of approved international flights during October.

      • Consortium modality is the new bet for the tourist segment in Brazil.

      • Sky Airlines reactivated 100% of its domestic flights in Chile and will resume trips to Brazil and Peru in October.

      • Colombian travel agencies reported greater commercialization of packages to destinations such as Cancun, Punta Cana, Miami and Orlando.



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    • Week 2

      • With no date yet confirmed, international flights in Argentina might return as of October 15th.

      • Despegar.com announced that 100% of the Best Day purchase was completed.

      • According to the Central Bank, Brazilians spent US$ 267 million abroad in August, the lowest figure since 2004.

      • Aeromexico's restructuring is progressing well and the Mexican Aviator Pilots' Union will defend its members responsibly.



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    • Week 3

      • The Latin American and Caribbean Air Transport Association reported that airlines operating in the region carried 6.35 million passengers in August, the highest volume of travelers since the beginning of the pandemic.

      • The airline industry has begun its recovery. After months of operating at minimum capacity, SKY Airline, from Chile, announced that it will resume flights from all its domestic destinations and reactivate its routes to Brazil and Peru.

      • The Court for the Southern District of New York, in the United States, finally approved the US$ 1 billion financing for Grupo Aeromexico, granted by Apollo Global Management.



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    • Week 4

      Soom.

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  • Latin America Weekly Trends
    • Week 1

      • Domestic flights could be reactivated in October in Argentina.

      • Latam Airlines announced its flight schedule for the month of September.

      • Colombia reactivates its tourism sector.

      • Research shows that travelers are more interested now in having medical assistance.

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    • Week 2

      • Costa Cruises canceled its 2020/2021 season in South America.

      • Argentina is ready for the return of domestic and international regular flights as of October 1st.

      • The Forum of Hotel Operators in Brazil released a report on Hotel Availability Offer.

      • Copa, SKY, Aeromexico and Aeromar airlines have news for its Latin-American clients.



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    • Week 3

      • Even though in Argentina the return of regular international flights have not yet been confirmed, different airlines are already promoting discounted tickets.

      • According to Omnibees, Brazil has today only 51.58% of the reservations it had in January, but there are regions already with levels similar to pre-pandemic ones.

      • During the first week of reactivation of domestic flights in Colombia, Avianca reported an encouraging balance sheet.



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    • Week 4

      • For the first time in 25 years, the major trade show FIT Argentina 2020 was suspended.

      • One of the major traditional tour operators in Brazil – MGM – suspended operations.

      • Chile is the only country in Latin America to exhibit the highest per capita air travel rate.

      • The Colombian Government excluded the VAT from tourist packages for one additional year.

      • The tenth edition of the "Buen Fin", in Mexico, is confirmed and represents a key opportunity to reactivate the tourism sector through promotions and discounts.



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  • Latin America Weekly Trends
    • Week 1

      • The Federal Senate in Brazil has just approved Provisional Measure 948, which establishes rules for the cancellation and rescheduling of services, reservations, and events in the cultural and tourism sectors. This is an enormous achievement to the travel segment.

      • According to a recent sectoral study led by the Colombia´s Association of National Travel and Tourism Agencies, a high percentage of the companies surveyed expect a revival from September and 65% feel optimistic.

      • Enthusiasm for the sale of tickets during the "Hot Sale" both to fly within the country and abroad caught Aerolineas Argentinas positively by surprise.

      • Even continuing to fly to all secondary markets, by the end of 2020, Gol Airlines will resume about 80% of frequencies and domestic destinations.

      • From August 14th, Copa Airlines will be able to make pilot flights from Tocumen airport to some cities in Brazil, Chile, Costa Rica, Cuba, Ecuador, the United States, Mexico and the Dominican Republic.

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    • Week 2

      • Due to the pandemic situation, Emirates Airlines suspends its flights to Buenos Aires, Argentina and Santiago, Chile.

      • Check out Brazil Tour Operators Association, BRAZTOA survey made in June, 2020 about the tour operators commercial aspect after the pandemic.

      • Looking for the return of air activity in Colombia from September 1st, 15 airports already are certified by the Civil Aeronautics.

      • After five months, Aerolineas Argentinas confirmed to fly to New York again with two frequencies, on August 20th and 27th.

      • The states of Colima, Durango and Zacatecas joined the list of Mexican destinations that obtained the Global Security Seal awarded by the World Travel and Tourism Council.

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    • Week 3

      • According to Expedia, 20% of Mexican travelers search for beach escapes during August and September.

      • Argentina and Mexico are betting on the production of the vaccine against COVID-19.

      • Due to the pandemic, WTM Latin America announced the 2020 event postponement to April 6th to 8th, 2021, in São Paulo.

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    • Week 4

      • Hotelbeds, announced a new strategic agreement with Choice Hotels International, one of the world's largest accommodation franchisors.

      • Take a look at the factors affecting Argentineans future travel consumption decisions from Singerman & Makon study.

      • Air Europa suspends operations to some Latin American countries during the month of September.

      • Grupo Xcaret from Mexico was awarded the Travellers' Choice Award (formerly known as the Certificate of Excellence).

      • Quintana Roo Tourism Promotion Council assures the Mexican Caribbean is recovering, with an accumulated 40% against 2019.

      • ABAV, Brazilian Association of Travel Agencies opened registration for the Abav Collab. The hybrid event will take place from September 27th to October 2nd.

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  • Latin America Weekly Trends
    • Week 1

      • Interamerican survey results from Brazil, Argentina and Chile show the travel trends.

      • GOL airlines sent travel agencies a provisional schedule with expected flights starting on September 1st from Buenos Aires, Rosario and Cordoba cities to São Paulo and Rio, in Brazil.

      • World Travel and Tourism Council (WTTC), reinforces the rapid recovery of the tourism sector and the economy of the countries will depend on the coordination of public-private actions.

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    • Week 2

      • Check a deeper look into the results for Colombia, Peru and Mexico from the research conducted by Interamerican Network in June with 1,200 consumers in Latin America about the impact of the COVID-19 pandemic in the travelers' travel plans.

      • According to data from the World Travel and Tourism Council (WTTC), 10.4% of the funds that are mobilized globally belong to the travel market. 319 million jobs are absorbed in the world.

      • BRATZOA (Brazil Association of Tour Operators) launches results of its latest survey conducted among its members on “COVID-19: Impacts on the Management of Tour Operators – May 2020”.

      • President Bolsonaro of Brazil tests positive for COVID-19.

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    • Week 3

      • Interamerican Network released a paper with the complete data gathered in the research led by the agency with almost 1.200 final consumers from Latin America in June.

      • The Ministry of Tourism of Brazil invested R$ 201.9 million (US$ 37.4 million) in revitalization of 443 touristic areas during the first half of 2020.

      • ANATO, Colombian Association of Travel Agencies, revealed the results of a second survey on the post-COVID-19 traveler.

      • According to the Panorama of Tourism Activity in Mexico, almost US$ 3 billion (-32.7%) did not enter from international tourism in Mexico during the first quarter of 2020.

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    • Week 4

      • Mabrian studied the Security Perception Index of the foreign traveler regarding Mexico.

      • IATA carried out a survey to find out what makes travelers uneasy when they fly and when they expect to fly again.

      • Interamerican Network and the Rio Grande do Norte State Promotion Company are conducting a research to measure the impact of the COVID-19 pandemic in the State.

      • The market was caught by surprise with rumors of a possible merger between Latam and Azul, two of the main airlines in Brazil.

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    • Week 5

      • Through the “Hot Sale” period, Argentine tourism seeks to reactivate itself with offers, discounts of between 30% to 60% and up to 18 monthly payments.

      • The Ministry of Agriculture of Brazil and Embratur (Brazilian Agency for Tourism International Promotion) join efforts to promote the “Agribusiness Tourism” segment.

      • After the successful pilot flight in Colombia, the National Association of Travel and Tourism (Anato) requested the approval of more air routes.

      • The City of Rio de Janeiro and Riotur suspended the traditional New Year's Eve party at Copacabana Beach and throughout the city. The Mayor of the City of São Paulo announced the postponement of Carnival 2021, due to the uncertain scenario caused by the COVID-19 pandemic.

      • Mexico Travel Impressions presents a complete "Travel Guide", which emerged from a survey to find out the needs of their clients - travel agents - on the new normal.

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  • Latin America Weekly Trends
    • Week 1

      • Interamerican Network, the Brazilian news website Catraca Livre, the Peruvian publication Infotur, the Argentinean portal Boardingpax and the Mexican association Confetur established a partnership and launched a survey on tourism and COVID-19. The analysis will measure the impacts and the perspectives after the pandemic and the result will show reliable sources for companies and travelers to get ready and resume plans in Latin America, post- pandemic. Respondents interested to participate can access the survey form until June 15.

      • Interamerican Network launches a series of webinars targeting the travel agent in Latin America. The main goal is to share communications, marketing and public relations technics to the travel agent reality.

      • The World Travel and Tourism Council (WTTC) announced the launch of the Global Safety Stamp.

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    • Week 2

      • This is the last week to participate in the survey on tourism and COVID-19 launched by Interamerican Network and its partners across Latin America.

      • Ricardo Roman Jr., Vice-President at Interamerican and President at ABIH (Brazilian Association of Hotel Industry – Sao Paulo Chapter), gave an interview to Radio Jovem Pan and informed that the resumption of the segment should be slow.

      • The Colombian National Association of Travel and Tourism (ANATO) published the results of its first survey aimed at the final consumer on “Travel Trends COVID-19”. Among the conclusions, it was highlighted that 29% of those surveyed consider traveling in 2020.

      • Due to COVID-19 pandemic, the 25th edition of the International Tourism Fair in Buenos Aires (FIT) has been reprogrammed for December 12 to 15.

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    • Week 3

      • The global travel marketing alliance Travel Consul, released the results of a global survey on the impact and outlook of the COVID-19 outbreak with travel distribution partners.

      • A slight rebound in the demand for tickets began and several foreign airlines announced the return of their flights to Argentina.

      • Colombia's wholesalers are promoting beach destinations to Mexico and the Dominican Republic, with attractive hotel offers in the Palace, Palladium, AM Resorts and RIU.

      • The South American OTA Despegar.com confirmed the agreement to acquire the Mexican firm Best Day Travel Group.

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    • Week 4

      • Interamerican Network survey with final consumers from Latin America.

      • Travel Consul global survey with the travel trade.

      • The Security Perception Index and the Air Connectivity in Brazil, data from our partner Mabrian.

      • LATAM Airlines to stop flying in Argentina.

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  • Latin America Weekly Trends
    • Week 1

      • Study made in Brazil detected that from the 15 segments surveyed, only 2 are expected to see an increase in consumption: travel and home renovation.

      • Rappi, the delivery company, recently opened in Colombia "Rappi Travel" as one business unit, which means that from now on people can do a reservation and buy their trips from their cell phones.

      • Hoteliers in Cancun, Mexico have launched a campaign to revive the industry with 2 × 1 offers on tour packages as well as contests through social media where the winners will receive courtesies to visit the destination.

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    • Week 2

      • Danielle Roman, President & CEO at Interamerican, participated at a webinar conducted by Hostways where she reflected about the impact of 9/11 versus Covid in NYC.

      • Delta Air Lines and LATAM Airlines Group and its affiliates have signed a trans-American Joint Venture Agreement.

      • Second largest airline in Latin America, Avianca files for bankruptcy.

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    • Week 3

      • South America emerges in the MICE segment.

      • Brazil government announces measures to boost the travel sector with a provision of a credit of R$ 5 billion (USD 850Mi) and the launch of the “Protected Tourist”.

      • Brazilian airlines, Azul, Gol and Latam, accepted the financial aid model proposed by the National Bank for Economic and Social Development (BNDES).

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    • Week 4

      • Interamerican Network and Mabrian, a Big Data-company specialized on the travel sector partner to offer Big Data for Latin American destinations and travel companies.

      • Brazil President, Jair Bolsonaro vetoed the article of Provisional Measure 907 which set the Withholding Income Tax rate at 6% on the amounts sent abroad by tourism agencies, until the limit of R$ 20 thousand per month.

      • Latin America is shaken by the announcement of LATAM´s file for judicial recovery in Chile, Peru, Colombia, Ecuador and the United States.

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  • Latin America Weekly Trends
    • Week 1

      Click below.

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    • Week 2

      Click below.

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    • Week 3

      • Interamerican launches in Latin America the #TogetherInTravel campaign created by Hills Balfour for WTTC, World Travel & Tourism Council.

      • Invited by Brasilturis, a Brazilian travel trade publication, Danielle Roman, President & CEO at Interamerican shares her impression on home office working format and she sends an inspiring message to the travel sector.

      • According to ABAV, Brazilian Association of Travel Agencies the cost-benefit equation that balanced price x convenience, should gain a new factor of influence on travel consumption: “security” which will re-position travel agencies in the travel scenario.

      • FAEVYT, Argentine Federation of Associations of Travel and Tourism Companies together with the government issued a resolution on the emergency assistance program for work and production which states a complementary salary at 50% of the salary for the entire private sector.

      • Downloads of Chilean apps about the country's tourism and gastronomy are increasing amid pandemics. One of them, Chile 360, was even highlighted by publications by Forbes and The New York Times.

      • ANATO, the Colombian Association of Travel and Tourism Agencies, are already preparing to plan actions that lead to a quick but responsible recovery of the industry to re-start.

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    • Week 4

      • Due to the COVID 19, the President of Brazil announced on April 28, the closure of borders for international flights for 30 days. Foreigners will not be allowed to enter the country by air during this period.

      • Travel agencies in Argentina started selling packages for 2021. Argentines are already encouraged to search and even purchase tickets and packages starting on December 2019.

      • WTTC seeks support for tourism with G20 as they are the only ones with the necessary power to influence and promote a coordinated effort for the recovery and preservation of the sector.

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Assinatura Smart

© 2020, Interamerican Network. 

© 2019, Interamerican Network.