interamerican-cases-anguilla-caio-castro-THUMB

Representative for Latin America since 2013

Anguilla is a sophisticated British island in the northwestern Caribbean. The island offers 33 paradisiacal beaches - Shoal Bay has been elected as one of the most beautiful beaches in the world by several websites and specialized magazines -, luxurious accommodations, haute cuisine, sensational bays, palm trees surrounded by the turquoise ocean and a lot of tranquility and privacy. This scenario is, of course, what attracts most travelers in search of perfect sunny days to swim and dive in the stunning coral reefs or practice any other adventure sport. The island also has options for glass bottom boats and unmissable trips to the neighboring islands of St. Maarten, St. Martin and St. Barthelemy. A stronghold of reggae, Anguilla hosts Bankie Banx's MoonSplash festival in March.

objective

Perceived as an "exotic and hidden destination", Anguilla wanted to create awareness in the Brazilian public through the enormous engagement that digital influencers achieve in the country.

project

We took the actor Caio Castro, heartthrob of novels like “A Dona do Pedaço”, to experience everything Anguilla has to offer. The island and its partners provided the best luxury experience. We encouraged the actor and his friends (all Instagram influencers) to spontaneously post on their channels. We gave them complete freedom to post, in order to pass more credibility with their followers on the platform, especially the other relevant influencers.

results

1,454,823 engagements
Estimated value of spontaneous media: US $ 118,530.12

Assinatura Smart

© 2020, Interamerican Network. 

© 2019, Interamerican Network.