objective
With an increase in the number of Latin American tourists, Promote Iceland turned its eyes to the Latin American market.
project
Interamerican Network produced events in São Paulo, Rio de Janeiro and Buenos Aires, with workshops from the main Icelandic tourist companies: Eskimos, Gray Line, Icelandair, Iceland Travel, GJ Travel Iceland & Greenland and Visit South Iceland.
results
Each workshop was attended by an average of 40 operators
