Representative for South America since 2007
NYC & Company is the official agency for marketing and tourism in New York City. Its main mission is to maximize travel and tourism opportunities across the five districts. With the launch of major initiatives and technology, such as nycgo.com and the Official NYC Information Center, NYC & Company becomes the main resource for visitors and residents to find everything they need about the Big Apple, one of the main destinations for Latin Americans abroad.
challenge
To increase the Brazilian audience on Broadway shows.
project
To motivate the pre-sale of tickets for Broadway shows, we created “Broadway Visits Brazil”. The event had two editions, the last one was held for 800 travel agencies and the main publications at Ibirapuera Auditorium, one of the most incredible places in São Paulo.
results
Along with the Broadway Collection, a company that sells tickets for Broadway, we brought five pocket shows to be presented in São Paulo. Also as part of the project, were American Airlines, Starwoods Hotels and Resorts, Travel Ace Insurance and SP Turis (São Paulo Tourism Office). In addition to the presentation, we launched an incentive sales campaign with pre-selected tour operators.
